News

As audience behaviour continues changing and advertising revenue shifts, news media companies like Editora Globo are ...
Newsletters are one of the most reliable ways to build direct relationships with readers at a time when direct engagement is ...
Pepe Cerezo, founder and director of Digital Journey, shares his thoughts on walled gardens, the end of the open Web, AI, and ...
Pippa Leary, managing director of News Corp Australia’s Free News and Lifestyle, explains how the company is going beyond ...
South Asian publishers are boldly reinventing media with dozens of new products spanning AI-driven newsrooms, innovative ad formats, and enterprise tools. Unveiled at the INMA South Asia News Media ...
Schibsted created its user interest predictions (UIP) model to ensure it not only delivered valued personalised experiences ...
To improve its content strategy and collaboration with the marketing and sales departments, The Philadephia Inquirer ...
A mongst the many changes brought about by the changing landscape is the decline of traditional advertising sales. For ...
At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...
Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...
Research by the Reuters Institute for the Study of Journalism at Oxford University illustrates many ways AI can help news ...
Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.