Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a Global Gen Z study ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

While negative reviews are inevitable in business, they offer insights into what improvements are needed, notes HAWK Gozoop ...

Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?

Access limited free articles a month after free, fast registration.

Articles written by Saumya Baijal ...

Hours after announcing his sweeping ‘Liberation Day’ reciprocal tariffs, US President Donald Trump took to Truth Social to declare, with characteristic flair, that "the operation is over," and that ...

The advertising media spend in India was estimated to be around $1.1 billion last year, according to COMvergence's 'New Business Barometer 2024' report for India. The media and advertising market ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Access limited free articles a month after free, fast registration.