Curiosity is powerful. Psychologists tell us that curiosity enhances intelligence and increases perseverance. Being curious propels us to deeper engagement, superior performance, and more meaningful ...

In early 2014, we found ourselves working for an organization with a large product portfolio built up over decades of acquisitions. To create a cohesive branded experience, it became clear that many ...

Truly understanding the feelings of our users has always been the dream of user experience researchers. Are they enjoying themselves? Are they frustrated? Are they genuinely interested and engaged?

In a marketplace brimming with innovation, products must do more than function to stay ahead of the competition—they must captivate. Users expect smart, seamlessly connected experiences, propelled by ...

Generally speaking, nobody wants to be an enabler of bad behavior. To enable bad behavior means we are consciously aware of the reality that surrounds us and the impact that the negative has, but be ...

In Asian countries, especially in Southeast Asia, user experience or UX until relatively recently has been thought to be just focused on the look and feel of an interface. Not only did the majority of ...

Augmented reality, or AR, is becoming mainstream. Sources from TechCrunch and ABI Research to Business Insider state that the industry of AR and VR (virtual reality) combined will reach more than $100 ...

We spend a lot of time identifying trustworthiness in our day-to-day lives. We constantly evaluate trustworthiness in both the people that we meet and in the products and services that we decide to ...

Imagine it’s 7:00 a.m. Your phone, lying quietly on your bedside table, suddenly lights up, and your alarm rings. You sit up, turn off the alarm, and pick up your phone. Before you fully awaken or ...

People often think about the employee experience, or EX, when there is an immediate problem to solve; perhaps there is a crisis like a global pandemic, war, recession, or a shift in culture. As well, ...

In a dim room, a faint chill brushes against my skin. The eerie silence is only broken by the distant hum of an air conditioner. My heart, usually steady, starts racing, echoing in the stillness. My ...

We invite you to visualize the story in the above graphic (Figure 1). You answer your house door to find your friend sopping wet from a surprise rainstorm. Would you act as if the situation were ...