Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

Companies that sell business-to-business (B2B) can often find it challenging to market what they offer in a way that excites and engages. However, over the past few years, many marketers have pushed ...

The 2020 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant digital-related trends driving marketing and customer experience strategies, with a ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Direct-to-Consumer (DTC) is a rapidly evolving area of ecommerce that presents opportunities for businesses of all types, whether digital disruptors or legacy brands. DTC models enable businesses to ...

In just a few short years, influencer marketing has established itself as one of the most prominent digital marketing channels for consumer brands. By one estimate, businesses spent more than $2bn on ...

This report helps marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed; the role of ...