At Toyota and Lexus UAE, we’re pushing beyond automation. We are using AI to unlock deeper customer understanding. From real-time sentiment analysis at call centers to AI-generated personas for ...

Globally renowned and award-winning M+C Saatchi Sport & Entertainment, today announces its strategic acquisition of leading Middle East-based marketing, communication and commercial experts DUNE | 23.

AI is starting to unlock big savings. In Bain & Company’s cross-sector survey of generative-AI adoption, companies reported average productivity gains of 15% across eight key functions, leading to a 9 ...

Netflix, in partnership with the Arab Fund for Arts and Culture (AFAC), concluded its Women in Film: Bring Your Story to Life program with a special showcase event held under the patronage of the ...

AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Sarah Maina to the position of Regional Manager, Middle East & France. In her ...

Previously, Rhiannon was the Marketing & Communications Manager at W Muscat, where she played a pivotal role in transforming the hotel’s market presence. Under her leadership, the property launched ...

This announcement builds on a week of deepening UAE–France AI cooperation, including G42’s strategic alliance with French open-weight AI leader Mistral AI, collaborative research efforts between Ècole ...

AI is everywhere and for many comms professionals in our region, it is already part of the workflow. Whether it is using ChatGPT to save time on first drafts or automating parts of reporting, these ...

Zayed University (ZU) is proud to announce that it has hosted the 2025 GlobCom Symposium on 23–24 May 2025 at its Abu Dhabi campus, bringing together nine student teams from 14 universities across 13 ...

Experience is often seen as the key to sales success. But the truth is that values and education may outperform sheer experience alone when it comes to building meaningful and successful client ...

Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to ...

Cloud transformation continues to drive innovation across the region, but recent global insights reveal that it’s also becoming harder to manage. According to recent surveys, 83% of CIOs are spending ...