Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Starting today, we are testing an experimental feature to allow people to add notes to provide relevant, timely, and easy-to-understand context on videos. For example, this could include notes that ...

With Super Thanks, creators instantly unlock an easy and new fan funded revenue stream, letting viewers support and connect more deeply with their videos. A rundown on Super Thanks and all the other ...

Today, AI is moving at a pace faster than ever before. It’s empowering creativity, sparking new ideas, and even transforming industries. At this critical inflection point, it’s clear that we need to ...

Global Superstar Taylor Swift and YouTube took fans on an epic scavenger hunt this week leading into today’s release of “THE TORTURED POETS DEPARTMENT,“ unlocking her first Short for new single ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

While you’re filling your online cart this Cyber Monday, take a break to check out the surprisingly satisfying world of unboxing content. So far this year, there have been more than 25 billion views ...

Generative AI is transforming the ways creators express themselves – from storyboarding ideas to experimenting with tools that enhance the creative process. But viewers increasingly want more ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...