News

Marc Benioff-backed influencer agency Whalar Group is buying a creator startup for $20 million as M&A ramps up
Whalar Group has acquired the creator coaching and education startup Business of Creativity for $20 million.
Salesforce just dropped $8 billion on Informatica. Here’s why it’s key to Marc Benioff’s ambitious bet on AI agents
Salesforce already possesses an extraordinary amount of data on the world’s biggest companies. The software giant’s ...
CRN1d
Salesforce CEO Says $8B Informatica Buy Will Create ‘Most Complete’ AI Data Platform In The Industry
Salesforce to acquire Informatica for $8 billion to boost agentic AI, cloud data management, enterprise data market, CEO Marc ...
Salesforce agrees to $8 billion tech acquisition
Salesforce has agreed to buy cloud data firm Informatica for around $8 billion. San Francisco-based Salesforce, the city’s ...
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Salesforce swallows Informatica in €7.4 billion data grab
Benioff wants more AI agents Salesforce has finally pulled the trigger on its long-rumoured acquisition of Informatica, ...
Salesforce is gobbling up a Bay Area competitor for $8 billion
Salesforce is buying Informatica for $8 billion, a deal that could see the San Francisco tech giant fold in a competitor's ...