NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

The search for a missing 21-year-old swimmer in North Myrtle Beach is set to continue Thursday morning. Beachgoers are urged to exercise caution as tropical development looms, increasing the risk of ...

NORTH MYRTLE BEACH, SC (WMBF) - A North Myrtle Beach city councilman is throwing his hat in the ring to become the next mayor ...

On the south end of Myrtle Beach, Original Shucker’s Raw Bar, 300 N. Kings Highway, Myrtle Beach, serves 99-cent oysters from ...

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

Two swimmers needed rescue July 2 off the coast of North Myrtle Beach. One swimmer was rescued by authorities, but the second ...

Searchers looking for a missing 21-year-old swimmer in North Myrtle Beach have shifted their focus from the ocean to the ...

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...

A North Carolina man died Saturday after being pulled from the ocean in North Myrtle Beach. Todd Hilliard, 63, of ...