Nielsen and VIZIO’s Inscape have extended strategic data relationship, building on a collaboration that began in 2022. The ...

Nielsen and Vizio’s Inscape are extending their strategic data relationship, building on a collaboration that began in 2022. This multi-year agreement “reinforces our shared commitment to delivering ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

VideoAmp's Peter Liguori on why the alt currency category needs a rebrand and battling the inertia that keeps Nielsen in business.

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Nielsen, the specialist in audience measurement, data and analytics, have announced a multi-year renewal agreement with Fox ...

At the midway point of the season, the head-to-head TV ratings battle between the PGA Tour and LIV Golf shows us where audiences are headed.

The tour continues to experiment with technology on its broadcasts, including with its moving drone tracer that won a Sports ...

Nielsen, which collects all information related to television ratings, is finally updating its data collection process to better represent smaller markets and to add streaming viewing numbers.