Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen's audience ...

Nielsen blends that viewership data with its panel of more than 100,000 people across the U.S. to capture viewership across demographics and from antennas. "It's really important to have that big ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than ...

The “big data” component of the hybrid methodology sees Nielsen collect information from 45 million households in the United States, encompassing about 75 million devices.

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

Nielsen regained the accreditation for its old national ratings system based on its panel of about 40,000 metered homes. Nielsen’s system for adding big data to its panel data is being reviewed ...

Nielsen described the plan as an "evolving" process, but said it already is offering "measurement informed by first-party data" in its Big Data national service for clients who want to use it.

As Nielsen faces increasing competition to measure TV activity, it’s trying to make more of the data advertisers say they want more readily available. The media measurement giant is expected as ...

Nielsen officially rolled out its Nielsen One next-generation cross-platform measurement, incorporating big data, in January. But the company hasn’t broadly supported use of its big data for ...