Create movie magic this holiday season with the LOL Surprise! OMG Movie Magic Studios set -- complete with over 70 surprises enclosed inside and 12 dolls to film movies with.

What Exactly Are LOL Surprise! Dolls? Not long after the LOL Surprise line debuted, it became America’s No. 1 toy for most of 2017.

What's True Some L.O.L. Surprise! dolls are designed to change colors when they are dipped in water. In addition to clothes, accessories, and hair changing colors, designs on the doll's body can ...

LOL Surprise! Dolls are over 50 percent off as part of today's Amazon deals — check out the toys that are on sale.

One week after a Trolls doll was pulled off store shelves after complaints that a button on its bottom could promote child abuse, L.O.L. Surprise Dolls have come under fire for what happens when ...

A viral TikTok criticizing the outfits worn by LOL Surprise dolls prompted a debate about toy doll modesty.

Amy Rose bought her eight-year-old daughter the LOL Surprise Dolls for Christmas. She was playing with her new LOL Surprise dolls, which includes boys.

Rapper Clifford “T.I.” Harris and his wife, singer-songwriter Tameka “Tiny” Harris will square off Wednesday against toy giant MGA Entertainment Inc. in a federal courtroom in Santa Ana in ...

LOL Surprise dolls have become the hottest today this holiday season, topping multiple best-selling lists.

One mom vows to combat the stereotypical "sexy" dolls that are marketed to little girls — and to create a higher toy company standard.

L.O.L. Surprise Dolls and similarly in-demand “unboxing” toys are just the latest iteration of a perennially popular gimmick—that works on both kids and adults.