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How Saudi Arabia’s LIV Golf used money and brute force to buy a sport By Gavin Newsham Published Oct. 17, 2023, 10:39 a.m. ET ...
Saudi Arabia’s Public Investment Fund – best known by its acronym PIF and the owner/operator of LIV Golf – has announced ...
Saudi Arabia made a big splash this year with the LIV Golf Series. Many critics have accused it of sportswashing. In reality it's strategy is more ambitious.
In 2020, PIF allocated another $1.8 billion to make sports investments across the following five years, and this past May, LIV CEO and Commissioner Greg Norman revealed that Saudi Arabia had ...
How LIV Golf differs from club soccer It's against that backdrop that LIV Golf arrives, and the similarities are obvious. Saudi Arabia is plunking down hundreds of millions of dollars to lure ...
LIV Golf will tee off with a ton of controversy surrounding the PGA Tour's rival league, which is backed by Saudi Arabia.
Trump’s golf courses were snubbed by the PGA Tour after his followers’ violent Jan. 6, 2021, assault on the U.S. Capitol, while rival Saudi golf tour LIV patronized Trump courses, for ...
In recent weeks, professional golf has been upended by the start of the LIV Golf Invitational series, which is bankrolled by Saudi Arabia’s sovereign wealth fund and is paying $4 million prizes ...
Saudi Arabia made a splash last summer by launching the LIV, backed by its $620 billion Public Investment Fund (PIF), to “reinvigorate golf” with team competition, more prize money and signing ...
Golf and Saudi Arabia. Never exactly a natural fit. Yet, eight decades later, the country is home to 14 courses. It’s also, today, the unlikeliest disruptor imaginable in the sport. In ...
Meronk won LIV Golf's season opener in Riyadh, shooting 17 under over three rounds to win the $4 million prize. Jon Rahm and Sebastian Munoz tied for second.
LIV Golf is backed by Saudi Arabia's wealth, allowing it to lure top players with the promise of windfalls of cash — from eye-popping incentives to millions in prize money and guaranteed payouts.