Lionel Messi, suspended from a recent Inter Miami game, created a buzz at Coldplay's Miami concert. The crowd erupted in "Messi!" chants upon seeing him on the video board, briefly turning the concert into a football celebration.

Inter Miami isn’t just riding a wave, it’s been completely reshaped by the Messi phenomenon. Since the Argentine superstar Lionel Messi landed in South Florida, the club has exploded in both relevance and revenue.

The Messi cam is "pushing the boundaries of how fans experience the game," said MLS Executive Vice President of Media Seth Bacon. Bacon added, "With this collaboration, we're bringing fans even closer to one of the greatest players of all time- in a way that's dynamic, immersive, and made for the next generation of fans.