Before 1922, you used suspenders to hold up your jeans…but in that year, Levi’s became the first brand to use belt loops.

Denim goes back centuries and the pants, overalls and jackets made from it are rooted in the history of American laborers ... with five,” said Cheung. The Levi’s logo is two horses strapped to a pair ...

In 1886, Levi's started including a leather patch on its clothing containing a logo with two horses, a logo that's still used today. Over time, the original design of the jeans changed slightly ...

It’s all in the history. Levi’s jeans have lived a hell of a life ... Care tags were added in the early ‘70s, just before Levi’s transitioned from Big E Red Tab logo to the Little E Red Tab logo in ...

Levi Strauss & Co. was founded ... reported that over 1.25 billion pairs of Levis jeans are currently sold around the world each year. The Levis logo is as recognisable a global brand as the ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

the standard by which all other jeans are judged. Levi's Amazon Steve Jobs made it a crucial part of his Apple uniform, along with his trademark Issey Miyake turtlenecks and cooked New Balance ...

That’s a lot of history to cover. Luckily, we managed to steal some time with Levi’s resident historian Tracey Panek, who knows everything there is to know about the brand’s iconic jeans.

As someone who owns dozens of jeans of my own, I wanted to see how they lived up to the hype. I’m partial to loose-fitting vintage Levi’s, but to get the perfect relaxed fit through the leg ...

most-stood-behind jeans, the Levi’s Ribcage. Turns out it’s Jill Guenza, who is the Global VP of Women’s Design at Levi’s. Below she shares the vintage styles that inspired the cut and ...