Denim goes back centuries and the pants, overalls and jackets made from it are rooted in the history of American laborers ... with five,” said Cheung. The Levi’s logo is two horses strapped to a pair ...

which ushered in the 'blue jeans craze'. Throughout the years, Levi's has altered its logo eight times - and it means those who own a pair from 1956 to 1969 could have a small fortune on their ...