King’s Hawaiian is celebrating their 75th anniversary with a brand makeover. The iconic company known for their sweet rolls and buns is keeping their vibrant orange packaging but switching their ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

King’s Hawaiian’s former logo, adopted in 2018, included a thin, uppercase serif font, encased in a pointed crown and surrounded by a bursting floral motif. Kate notes that the look had a “messy” ...

The New Orleans Saints' logo is one of the best in the NFL, and it will stay that way after a court ruled in their favor on a lawsuit centered around the fleur-de-lis symbol.The U.S. Court of ...

The New Orleans Saints won a lawsuit against an alleged King of France descendant, who claimed the team's logo belonged to his family's namesake.

The king revised the coat of arms, which for 500 years featured three crowns representing an historic union between Denmark, Sweden and Norway, to remove the crowns entirely, according to a ...

The Saints' current logo has remained the same since their NFL inception in 1967. New Orleans received its trademark registration for the logo from the U.S. Patent and Trademark Office in 1974.