The shapewear, which is designed so that it "snatches" your face, drew many comparisons to Hannibal Lecter after its release on Wednesday.

Face wraps are not new, and similar designs have existed for years, typically used post-surgery. But Skims has rebranded the concept saying the "must-have" wrap can be used "everyday" and that it's intended to "shape and sculpt".

Or at least, not in a way that lasted beyond a quick selfie. Yes, they made my face look a little slimmer and tighter for the first five minutes after taking them off, but it was a gimmick - one that came off the back of an influx of Google searches of 'how to fix my WFH face' during the pandemic.