Cole, a Terry Sanford High School graduate who grew up in Fayetteville, held his first Dreamville Festival in 2019. It expanded into a two-day event in 2022, which continued in 2023 and 2024. Organizers announced in December that this would be the festival's last year.

J. Cole's Dreamville Festival returns to North Carolina for its fifth and final iteration April 4-5, and the highly anticipated lineup is finally here. Dreamville Fest 2025 announced its star-studded lineup on Monday (March 17),

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)