The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer ...

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, ...

Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago. On Wednesday ...

Hailey Bieber’s brand Rhode Beauty just hit a billion-dollar payday. Life & Style breaks down the deal that thrusts the ...

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap ...

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

The 28-year-old model and entrepreneur began considering a sale after the brand reached a $1 billion valuation and reported ...

Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.

Beauty announced that it has signed a $1 billion deal to acquire Hailey Bieber's skincare brand, Rhode. Per a press release, ...