These are the real bass fishing lures pro anglers never leave home without. From the Senko to the SPRO Frog, these confidence baits get the nod when it counts.

Here are the best crankbaits for fishing in a variety of water depths. Including options for lipless, squarebill, and deep diving lures.

Learn how to catch trophy winter crappies with big baits like the Rapala Rippin’ Rap and 13 Magic Man. Master aggressive ice fishing techniques today!

Glide baits have taken the market by storm over the last few years. These lures were only known as ice fishing lures in the past, but we have since learned they work for walleye, bass, and any ...

Summer time bass fishing is something everyone loves! In this video, I use my favorite lures for summer pond hopping. The Googan Baits Bandito Bug is a staple in my tackle box all year round! I ...

Few lures can cover the entire water column like the best lipless crankbaits do. Classic styles and modern tech always fool fish.

Here are a few styles of baits that every bass angler should always have handy.

The top 5 walleye lures every angler should own. Learn how to use jigs, crankbaits, live bait rigs, and more to catch walleyes in any condition.

Whether you’re fishing for trout or walleye, in fresh water or salt, you’ll have the best luck with the right bait.

Every angler should have these best bass lures in their tackle box because they're proven to catch fish throughout the year.