Most point to the release of the “Rainbow” Daytona in 2012 as the starting point for this trend, but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof?

The Rolex Rainbow Daytona ref. 116595RBOW in Everose Gold. European Watch Company The first official Rolex “Rainbow” Daytona debuted in 2012 and was produced sporadically in various references until ...

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on ...

While not quite the wild Rolex Daytona ‘Rainbow’ of a few years ago, they’re set to be hot commodities for Rolex this year. "The other factor", says Dryer, "is that it introduces a fear that ...

Last year, at the 24 Hours of Le Mans endurance motorsport race in France, the Rolex surprised and excited fans once again by releasing a new version of its already celebrated and impossible-to-buy-at ...