A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

Since her breakout role in HBO's "Euphoria," Sydney Sweeney has become one of the most-talked about actresses in Hollywood. She's appeared in a number of films across different genres, and has additional projects set to release in the near future.

Critics see the wordplay as a nod to eugenics while others accuse detractors of reading too much into the message