PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

University of Idaho has resubmitted its $59M USDA grant with revisions to meet new AMP rules, shifting 66% of funds directly ...

SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools ...

Intel is moving ahead with a major overhaul of its marketing operations, and employees are starting to feel the impact. As ...

Portsmouth Tourism Director Keith Toler said two state grants totaling $42,500 will help the city boost ongoing fall and ...