Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.

That premise alone was enough to grab the attention of millions of Netflix viewers around the world who also love K-pop — but what "KPop Demon Hunters" has done since its June debut on the streaming giant is nothing short of staggering.

KPop Demon Hunters, the animated fantasy film starring Arden Cho and Ahn Hyo-seop, has become the fourth most popular English-language movie on Netflix of all time. The musical has garnered 158.8 million views across the platform in its first seven weeks.