Gwyneth Paltrow, the ex-wife of Coldplay’s frontman, partnered with Astronomer, the company that rose to fame following the band’s viral “kiss cam” incident.

The fallout continues for tech company Astronomer after a viral kiss cam moment exposed an office affair at a Coldplay concert in Boston.

The viral video captured during a Coldplay concert is a reminder that the kiss cam was never really harmless — it simply belonged to a time when the consequences of public awkwardness were fleeting, and the footage vanished just as quickly.

When the KissCam at a Coldplay concert last week landed on a couple who suspiciously escaped their embrace and tried (but failed) to duck out of the spotlight, the internet immediately got to work.

As the Coldplay kiss-cam couple fades, Chris Martin has the same routine, the woman who shot video has made no money and we're all just horrible, awful people.

Coldplay frontman Chris Martin made sure to give concertgoers plenty of notice that they may appear on their video screens during the “Jumbotron Song” at their show Saturday night.

Coldplay’s Chris Martin isn’t taking any more chances. The band’s frontman is now warning fans before putting them on the jumbotron at concerts following the viral moment when he accidentally exposed Astronomer CEO Andy Byron,