Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

As marketing undergoes one of its most radical overhauls in decades, the role of the Chief Marketing Officer is being ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. The post Real-world insights from deploying custom GPTs for GTM appeared ...

CMOs are evolving into architects of a sustainable future, where profitability aligns with responsibility. They are uniquely ...

The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...

Canon may have been late to the mirrorless game, but the company has launched some exceptional cameras over the years. While ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...