Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

As marketing undergoes one of its most radical overhauls in decades, the role of the Chief Marketing Officer is being ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. The post Real-world insights from deploying custom GPTs for GTM appeared ...

The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

CMOs are evolving into architects of a sustainable future, where profitability aligns with responsibility. They are uniquely ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...