Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago. It ...

Bud Light failed on both counts. “Bud Light misunderstood their ability to reach out to a new target market and the backlash they would face with some segment of their current market,” said ...

Steep drops in sales of Bud Light continued to worsen for the sixth consecutive week, plunging by nearly 25% since the ill-fated promotion with transgender influencer Dylan Mulvaney, the latest ...

Bud Light suffered a bloodbath this past weekend. Consumers nationwide revolted against the nation's top-selling beer brand after it stepped "recklessly" into the culture wars last week with its ...

Bud Light is no longer among the nation’s 10 most popular beer brands following its ill-fated tie-up with transgender influencer Dylan Mulvaney, according to a survey. Bud Light, which was tied ...

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. AB InBev, which owns Budweiser ...

More than a year after a consumer boycott drained the sales of what was once the nation’s most popular beer, Bud Light still has a hangover. New sales data show Bud Light has slipped in the ...

On Friday, Anheuser-Busch InBev, the parent company of Bud Light, placed two of its marketing executives on leave after public outcry from conservative corners over the beer brand’s partnership ...

"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

There have been no reports from Anheuser-Busch InBev, Kaepernick or reputable news organizations about the former quarterback being named an ambassador for Bud ...

Wheeling Island Hotel-Casino-Racetrack announced the second annual Independence Day Fun Festival, on Saturday, July 5 from 1 ...