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Anheuser – Busch’s chief executive wants to change a name. Brendan Whitworth dislikes the word “domestic” when referring to U ...
In a Wednesday letter titled “A Call for American Beers,” CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of “domestic” to describe American-made beer ...
Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead ...
At least, that’s what Anheuser-Busch’s CEO thinks. Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes ...
In a letter sent Wednesday, CEO Brendan Whitworth called on distributors to stop using the term 'domestic' as it advertises its beers, and instead use the term 'American,' Fox Business reports.
CEO Brendan Whitworth sent a letter to distributors and partners saying “domestic” is used too often at places where beer is sold, and he’d like them to swap the words. Whitworth admits that ...