The content creator, who had over 144,000 followers on Instagram, was remembered by her husband for her “infinite gentleness ...

Game of Thrones wrapped up its eight-season run in 2019, and there have been a few contenders to be the next GoT, including ...

A true pioneer in the clean beauty space, bareMinerals paved the way for countless brands to follow in their footsteps and is ...

Witness a jaw-dropping beauty transformation reveal. This video captures the full transformation experience, highlighting the ...

Sudhir Gupta is the Founder & Curator of Facticerie. I never set out to be a businessman. Even today, I hesitate to call ...

The comedian opens up to PEOPLE about teaming up with e.l.f. Cosmetics for the Y2K-inspired legal parody — and pulls back the ...

To save you scrolling time, we've pulled together the best Amazon makeup picks worth shopping at the retailer, including top ...

So, if you can use AI to see how you'll age, test out new hairstyles, try on outfits, predict your future baby's face and create headshots, you can use it as a makeup artist. Yes, you can turn your ...

Beauty remains resilient with strong brand relevance, but growth is slowing and margin pressures are mounting. Read why ELF ...

With Lam's help, E.l.f.—which describes itself as "a bold disruptor with a kind heart"—has built a thought-provoking ...

Beauty Influencer Liz Lin Ruoyu has died. She was 36. The social media star’s death was confirmed via a message from her ...