For context, the tagline of the campaign is “Sydney Sweeney has great jeans,” and, as is explicitly pointed out, the whole thing is a play on Sydney’s “great genes.” Some people have taken issue with the glorification of Sydney’s genetics as a blonde-haired, blue-eyed, white woman, accusing AE of promoting eugenics and “ white supremacy .”

Fox News contributor Kat Timpf, during an appearance on the late-night political comedy show, Gutfeld! expressed her disbelief at Sydney Sweeney's American Eagle ad outrage.

American Eagle is standing by its controversial ad campaign with Sydney Sweeney, which boasts the tagline: "Sydney Sweeney Has Great Jeans."