Alaska plans to fly daily between Seattle and London's Heathrow Airport on its Boeing 787-9 Dreamliners, in a bet on both business and leisure travel demand. Seattle–Reykjavik will be served by a 737 Max 8 as a spring and summer seasonal service.

Adding to the news, Alaska has also given a preview of the new livery that will adorn its Boeing 787s on these intercontinental routes. Avid readers of Threads on Simple Flying have been engaging in vociferous debate about the future branding of Alaska Airlines and Hawaiian Airlines,

According to Alaska Airlines, they are establishing a 787-9 hub in Seattle that will deploy as many as seventeen 787s across their global network. In addition to an existing 737 pilot base, the airline will open a new pilot base to support 787 operations beginning next spring. The company currently has four Dreamliners in the fleet.