Affiliate marketing is a critical component of any brand’s overall business growth. However, when PR comes into the mix, the power of affiliate marketing campaigns is immense.

Affiliate marketers should keep up with their competitors and the strategies they are implementing to stay effective and successful. Marketing’s future is one that embraces affiliates.

There are currently 10,000 companies that provide or specialize in affiliate marketing solutions. Furthermore, interest in affiliate marketing increased by more than 300% between 2017 and 2021.