The cult trainers which ruled the capital in 2024 are officially changing for summer 2025. Here’s what to cop to stay on-trend ...

As a hangover of the Samba hype, this year has seen the rise of multiple Adidas silhouettes ... that comes from a pair of vintage sneakers. Condition is a vital factor that dissuades people from ...

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Adidas ran a mobile campaign to extend its sponsorship of the London Marathon. Adidas tapped Marvellous to ... a mobile advertising campaign to promote its Originals collection of vintage clothing, ...

The seemingly endless swell of Adidas Sambas’ popularity may have been cut short by Rishi Sunak this April, but one thing remains from its long reign as the It Trainer of London: its tongue.

Consider something slimmer and sleeker in design, rather than chunkier, like the Tokyo or Taekwondo from Adidas or Puma’s Speedcat (a favorite of Emily Ratajkowski and Dua Lipa). Should you want ...

IMAXTree While oozing with summer sentiments, white trainers ... Adidas hype. The black tongue and gum sole take this colourway up a notch. You may have noticed these hyped-about shoes around London.

Adidas, New Balance and Converse ... court-sport inspired Hawk trainer and the vintage-inspired Cyclone trainer are worth checking out too. Cyclone trainers, £90, Gola Loved by the fashion ...

While these trainers may evoke buried memories of slip-on Slazengers against peeling pub carpets circa 2000, they’re having a real revival for 2025. Adidas ... Yali coat and vintage Prada ...