Future drivers include a potential roll-out of Guinness 0.0, the zero-alcohol version, on draught in pubs beyond Ireland. It is currently testing the move at The Devonshire pub in London.

The creation of Guinness Zero, its alcohol-free offering, will help ensure that it remains a major market, if not become an even more lucrative one. Bali, Indonesia. Image source: Pixabay.

Gen Zero-alcohol? Young adults avoiding pubs because of pricey booze DPA Tue, May 6, 2025 at 3:24 PM UTC 2 min read ...