The Zenith El Primero was launched just over 50 years ago, on January 10th, 1969. At the time, the company was still known as Zenith-Movado, and it had spent seven years developing the El Primero ...

Zenith has a new El Primero watch on its hands in continuation of the watchmaker’s year-long celebration of the famous movement’s 50th anniversary. At the beginning of the year, Zenith offered ...

Tonight in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new ...

This week: the Zenith El Primero. Imagine a time before quartz watches, when the technology of timekeeping was still springs and gears made in workshops in the Swiss mountains. While the Americans and ...

Like many recent Zenith launches, the new Chronomaster Sport has roots in the brand’s historic archives, blending influences from three vintage models into an au courant sport watch. But there ...

As one of the first automatic chronographs, and an iconic movement and watch with the same name, Zenith’s El Primero is among them. The brand has marked the year with celebrations and special editions ...

Take, for instance, the new Zenith El Primero Tourbillon Skeleton in black ceramic, the watchmaker’s first foray in the material. One look at the skeleton timepiece—which marries a tourbillon ...

This is quite a popular comparison, and lots of variables come into play when comparing the iconic Rolex Daytona and the historic Zenith El Primero. I will say before we even begin, that the ...

In the watch world a similar “hero” product would be the El Primero automatic chronograph movement created by Zenith in 1969. It’s both an important landmark in the survival of the brand ...

In short, it's quintessential Zenith. Zenith created this El Primero chronograph for the Spindrift yacht racing team, which it began sponsoring earlier this year.

Brands often speak of a “hero product”. For Zenith, it’s not a watch but a movement — in fact, the El Primero is so synonymous with the brand as to be all-consuming. Launched 50 years ago ...