Fruit Stripe Gum, which featured fruity-flavored gum with zebra prints on its sticks, has been discontinued after 55 years of production, according to its parent company, Ferrara Candy Company.

The iconic gum, which has been sold since the 1960s, came in five flavors and each pack came with a temporary tattoo of its mascot, Yipes the Zebra.

Ferrara, which also produces other well-known candy brands, such as Trolli, Fun Dip, Pixy Sitx and Nerds, said discontinuing Fruit Stripe was a "difficult decision." Fans of the classic gum brand ...