Knowing Your Worth Recognizing and articulating your value is fundamental to successful sales. This extends beyond how you price your offerings; it’s also about understanding the unique benefits ...

Burnish your value proposition: 5 ways to combat rampant medical overbilling Compliance with the CAA is now top of mind for health plan sponsors that need to elevate their fiduciary responsibilities.

Understanding Your Value Proposition October 29, 2023 — 11:28 am EDT Written by dkorth@finsum.com (FINSUM) for FINSUM -> ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate ...

The “right” investment banker for you with the appropriate experience can not only tell you what your company is worth, they can also utilize their expertise to establish and run an ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

However, these stories must work toward conveying the identity and value of your personal brand. One of my clients was hired to lead a team during a particularly rocky time in the company’s history.

If your brand value proposition is not clear and reinforced as you engage your target audiences, at best, there will be brand confusion. At worst, the perception will be that the brand’s value ...

Your value prop can be as simple as a portrait, especially if it can explain your value proposition. Here are some advisors I’ve run across who’ve used pictures as their value props: ...

Developing a value proposition also means developing distinctiveness despite the fact that the most popular items on a c-store menu are also some of the most commonly available.

As discussed in my previous post, your personal value proposition (PVP) is why an employer should hire you or promote you over someone else. It’s the foundation of your career strategy. A ...