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YouTube used to be seen as a competitor to TV networks or streaming services in the battle for overall audience attention, but not actually in the same business. Not anymore.
YouTube Rules Out Return To Originals Despite TV Set Viewing Boom: “We Have No Interest Whatsoever In Producing Our Own Content” — MIP London By Jesse Whittock ... February 26, 2025 8:14am 5 ...
Production houses are bypassing traditional streamers to create YouTube originals on their own and distributing them directly via their own digital platforms. YouTube’s massive reach in ...
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The Streamable on MSNNetflix now a top-3 media distributorAccording to Nielsen, Netflix is continuing to boost its viewership in the summer months. To say that Netflix is having a ...
In a streaming world filled with giant platforms spending $15 billion per year or more on content, a surprise player raised eyebrows last month when it hit 2 percent of TV viewing time in Nielsen ...
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