YouTube is updating Shorts with TikTok-like editing features Upcoming additions include a new video editing timeline and automatic music syncing.

When you’re running video ads on YouTube, whether through a Demand Gen campaign or a Video campaign, you’ll primarily encounter three types of ad placements: in-stream, Shorts, and in-feed.

YouTube Shorts will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes starting Oct. 15.

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes since Shorts launched, affecting creators worldwide. The video-sharing ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday.

YouTube Shorts now averages 200 billion daily views, CEO Neal Mohan announced during his keynote at Cannes Lions 2025.

YouTube will soon integrate Google Lens with Shorts, allowing users to quickly select and search what they are watching.

This week, Google added Veo 2 to YouTube Shorts, enabling users to add AI video clips to Shorts. I played around with this a few times, mostly with cats eating planets (I wanted to see it). The ...

YouTube shorts is gaining on TikTok among music fans, per a new Luminate report. TikTok has long been a go-to platform for music discovery, but other apps may be catching up.

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.