Robert Kyncl, then YouTube's chief business officer (who left to become CEO of Warner Music Group in 2023), in 2015 hired TV veteran Susanne Daniels to build a slate of original programming - ...

YouTube Premium is a subscription-based service (it debuted as “Music Key” in 2014 and, as with many Google services, was eventually rebranded to YouTube Red before arriving at its current ...

but not enough to justify a Red subscription, the new Premium plan definitely seems like a more attractive all-around product, despite the price hike: you get a full-fledged music streaming service, ...