Given that 70% of U.S. consumers play mobile games and 21% of these players rarely or never use social media, there’s an opportunity for brands to reach their target audience in-game.

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

By Isaiah Richard Published: Oct 09 2024, 08:37 AM EDT ...

Like most fresh YouTube introductions, this change to how ads work on mobile appears to be a limited test. The company seemingly hasn’t officially announced it, and not all users are spotting it.