As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.

In its recent Brandcast presentation (via Android Authority ), YouTube revealed a new ad product called “Peak Points.” ...

YouTube doesn’t specify other aspects of the ads, such as their duration or whether they will be skippable. However, it can be easily assumed that YouTube is unlikely to place smaller ads or ones you ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for ...

Influencers have overtaken trailers and ads as the most powerful way to promote video games, according to a new report by ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for ...

YouTube “The shame has been erased ... Nike and Microsoft. While the mobile game ads in particular may seem insignificant, strategist Mark Borkowski told The Post contracts for them are very ...