Breaking the fourth wall has become Bryson DeChambeau’s specialty. DeChambeau stood on the fifth tee box at Pinehurst No. 2 during last month’s U.S. Open, tossing a Titleist ProV1X in one hand and ...

Peter Finch is a YouTube golf coach who will make his pro debut at the Egyptian Open. Finch received a sponsor’s exemption to enter the tournament, which featured 132 players competing for a prize ...

Depending upon who you speak to, Good Good golf is something between an affable group of young YouTube golfers and the future of the golf media business. For the uninitiated: Good Good is one of the ...

The PGA TOUR is shaking things up with the launch of “The Creator Classic,” a groundbreaking new live YouTube golf event that blends the worlds of professional golf and social media stardom. Set to ...

The most significant development in Good Good Golf’s financial history began mostly by accident. The journey from YouTube channel to a $45 million fundraising round from a fascinating group of Wall ...

Xander Schauffele is not a big fan of YouTube golf. During his pre-US Open press conference, the two-time major champion made this perfectly clear yet surprised many with his response to the ...

YouTube golf star Grant Horvat will no longer make his PGA Tour debut at the Barracuda Championship after a dispute over his ability to film the competition. Horvat, a South Fork High and Palm Beach ...

Captain Phil Mickelson of HyFlyers GC and The Duels players and content creators Grant Horvat and Fat Perez speak Thursday at a news conference before the start of LIV Golf Dallas at Maridoe Golf Club ...

The saturation of YouTube has reached a point where you could sit and watch golf all week and not actually play any. That might be good news for those of us above the Mason Dixon Line, who are ...