YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

Google exec Leo Olebe, who has worked in the games industry for over 20 years, will move into a new role as global head of gaming at YouTube, the unit that encompasses gaming-related content and ...

Posts from this author will be added to your daily email digest and your homepage feed. We’re racing toward a world where Fortnite and Roblox could rival Steam and the App Store in terms of the size ...