Influencers and content creators are many things beyond their public personas. All but the biggest figures likely do some ...

In the fall of 2016, Jimmy Donaldson dropped out of college to try to solve one of the biggest mysteries in media: How exactly does a video go viral on YouTube? Donaldson, then 18, had been posting to ...

YouTube users have reported potentially objectionable content in thousands of videos recommended to them using the platform’s algorithm, according to the nonprofit Mozilla Foundation. The findings, ...

YouTube’s proprietary AI algorithm is at the heart of the company’s success, and it’s secrecy is key to continued Internet video dominance. However, a recent report from Mozilla, found YouTube’s ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms work to ...

If you’re ever curious what it feels like to live in thrall to an algorithm, ask a YouTuber. In YouTube circles, mastering the “YouTube algorithm” is an arcane art that has spawned countless rumours, ...

First my editors said yes, and then the tech startup I lobbed my wild idea to, Notion, agreed to let me embed with them. Why?

I'm not mad at Spotify's, Netflix's, and YouTube's algorithms. I'm just disappointed. Credit: Mashable Composite: Spotifly, YouTube, Netflix ICONs Mashable’s series Algorithms explores the mysterious ...

X unveils its “For You” timeline algorithm code: discover key ranking factors influencing what appears in your feed.