Another free food event for this week (check out the others here and here). Yoplait will be giving out free samples of their Greek yogurt on August 3 from 7am-11am. The new product called Greek 100 — ...

For three decades, Yoplait has reigned as queen of the yogurt aisle. But suddenly, a young rival is posing a threat. Greek-style yogurt has emerged as a supermarket darling, a high-protein product ...

A year after introducing the artisanal Oui yogurt line as an answer to concerns over the company’s lacking presence in the Greek yogurt market, General Mills is launching another not-so-Greek new ...

Yoplait Go-Gurt - The Sugar Bomb for Kids Yoplait Go-Gurt sits at the bottom of health experts' rankings, particularly ...

General Mills is selling its North American yogurt business — including its once dominant Yoplait brand — for $2.1 billion after years of weakening sales and eroding market share. The Golden ...

General Mills Inc. will launch a new marketing offensive this week for its Yoplait Greek yogurt, an attempt to take back precious market share lost in the past few years. It will be a tough slog.

Yogurt industry leaders-including Golden Valley-based General Mills, Inc.-are reportedly playing catch-up in the fast-growing Greek yogurt segment, which now captures 20 to 25 percent of the U.S.

Yoplait Greek has rolled out an augmented reality advertising campaign that lets consumers help in the fight against hunger. Consumers can download the Yoplait Greek4Good application to interact with ...

For 50 years, Yoplait set the standard for what yogurt tastes like for millions of Americans. With its latest offering — a high-protein, low-sugar variety — the General Mills brand is trying to ensure ...

Yoplait is suffering through a Greek crisis. Chobani, which popularized Greek yogurt in America, overtook General Mills’s Yoplait last year to become the country’s biggest yogurt brand. That a 12-year ...

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