Hypervisibility is one factor contributing to its recent surge. Red carpet aside, butter yellow has quickly become a runway mainstay, spotted across a myriad of spring/summer 2025 shows—from ...

Sylvia shocked Christer Lindarw when she appeared on a Swedish TV show to give him a rose, which he'd done for her decades earlier Ibl/Shutterstock; BACKGRID Sweden's Queen Silvia wore a yellow ...

Yellow has quickly emerged as one of the colors to decorate with in 2025. Between the butter yellow surge and dopamine decor, the sunny shade has secured its place as a surprisingly versatile and ...

Yet butter yellow’s newfound popularity can’t only be traced back to clothes. Corrigan points to an emotional reason as well. Our brain inherently associates yellow with happiness: it’s the ...

It's also going to be the #1 nail trend for summer 2025. Butter yellow nails, as the streets are calling it, are the fresh vibe we're looking for with warmer temperatures but with a more subdued ...