Butter yellow is having a moment, and honestly, we saw it coming. Soft, golden, and just the right amount of nostalgic, this ...

Kate Middleton wore a butter yellow dress while hosting a garden party with Prince William at Buckingham Palace. We rounded ...

Ever noticed how some days you just feel better in certain colors? It's not just your imagination! The hues we choose to wear ...

the color has gone on to infiltrate the offerings of brands across the pricing spectrum. Mass retailers like the Gap, Banana Republic and Abercrombie & Fitch are selling butter yellow clothing, as ...

Hypervisibility is one factor contributing to its recent surge. Red carpet aside, butter yellow has quickly become a runway mainstay, spotted across a myriad of spring/summer 2025 shows—from ...

Color trends in fashion are some of the most interesting ones to follow, and the hues staging comebacks for fall 2025 are ...

Fashion and interiors have long influenced each other’s color palettes ... Deco architecture impacted both clothing and jewelry in the 1920s. Yet butter yellow’s newfound popularity can ...