Butter yellow is having a moment, and honestly, we saw it coming. Soft, golden, and just the right amount of nostalgic, this ...

Ever noticed how some days you just feel better in certain colors? It's not just your imagination! The hues we choose to wear ...

Hypervisibility is one factor contributing to its recent surge. Red carpet aside, butter yellow has quickly become a runway mainstay, spotted across a myriad of spring/summer 2025 shows—from ...

the color has gone on to infiltrate the offerings of brands across the pricing spectrum. Mass retailers like the Gap, Banana Republic and Abercrombie & Fitch are selling butter yellow clothing, as ...

Color trends in fashion are some of the most interesting ones to follow, and the hues staging comebacks for fall 2025 are ...

Discover how the colors you wear change your mood energy and performance using simple wardrobe science every day.

I never think of wearing a color just in terms of clothing. Something as simple as a sport watch lends all the optimism of baby blue without dominating a style. I find more saturated pastels work ...

Fashion and interiors have long influenced each other’s color palettes ... Deco architecture impacted both clothing and jewelry in the 1920s. Yet butter yellow’s newfound popularity can ...

lululemon's popular Everywhere Belt Bag is now available in Butter Cream, a trending color. Butter yellow, inspired by KitchenAid's 2025 Color of the Year, is gaining popularity in fashion and ...