So whether you’re bleached platinum or simply reach for ... So when you apply it to your hair, the pigments help neutralize the hair’s yellow tones. For more than 150 years, Harper’s Bazaar ...

There's a conventional thought that all bleached hair will eventually turn brassy ... and warmer tones have elements of gold, yellow, and apricot. In addition to enhancing the shade, this mask ...

Anyone with bleached hair knows that upkeep is a major commitment, and it’s only too easy for your hair to end up looking dry and frizzy, rather than sleek and shiny. Usually hair oils end up ...

As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow/orange hues that can develop over time, according to ...