A. Wrangler jeans started in the early 1900s, popular among cowboys for their rugged construction, then moved into the mainstream. By 1996, one in every five pairs of jeans worn was made by Wrangler.

Luckily, Wrangler's dirt-cheap Cowboy Cut is keeping our great denim tradition alive. If you want a flattering, affordable, and classic pair of jeans—good news, they're on sale for $30 right now.